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December 14, 2012

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Comments

D Mark Durrett

Hi Bruce,

This is a great story - thanks for sharing.

In this example, you state:

"Symyx Notebook brand awareness increased from 22% to 45%, and the gap between the market leader and Symyx decreased from 27 percentage points (49% to 22%) to 18 percentage points (63% to 45%)."

I'm curious, how did you use to measure brand awareness?

Thanks,

Mark

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