I am learning all the time. The tombstone will be my diploma. – Eartha Kitt
This week I’ve been reading through 300 to 400 pages of articles, book excepts, and case studies in preparation for 10 days at a Stanford GSB Executive Program in Strategic Marketing Management. It’s been about 20 years since I last attended a course there (Marketing for Technology-Based Companies), and I’m looking forward to the experience.
Two-thirds of the 49 participants work in marketing and sales, with a range of job titles (10% CEO/COO, 18% GM, 10% VP, 18% director, and 33% manager) from a mix of industries (25% oil and gas, with 8% each in food and beverage, retail and software) and global locations (69% from countries outside the U.S.). Participants are housed on campus in the Schwab Residential Center to accommodate an intense schedule, with classroom participation from 8:00 am to 3:20 pm, followed by 2 hours of individual study, dinner, and 1.5 hours of group study.
Given the schedule, I doubt that I’ll post another blog
entry within the next week. But
I’ll try to post an update on Saturday or Sunday (August 14 or 15), and I’ll
recap the whole experience when the course ends the following week.
